Trademark History

The trademark I'm doing is GMAIL. The trademark for GMAIL was filed April 7, 2007. The logo is Gmail with the M in the shape of a piece of mail. The name behind gmail is google mail. The company google made its email database to gmail to make sure its user knew it was an email database and it belong to google. The unique thing about this trademark is the logo. The gmail logo looks like the the Google logo except the "M" is in the shape of a piece of mail which makes its different from the rest.

The Big Idea Series #1

As we watched the Big Idea series today, all the entrepreneurs had something in common. What they had in common was that they all had a will to make their product or service successful. They were all hard workers and determined to make it. The disadvantages of being a young entrepreneur is that adults don't take you serious enough when your trying to conduct business. A young entrepreneur won't get the same opportunity as an older entrepreneur. The Ryan Blair series was the most interesting because it showed a young man who was determined not to become the product of his environment. The business that I think has the most longevity is Ryan Blairs business because it is in the technology sector and it looks like he plans to make them all as succesful as his billion-dollar company.

Sole Proprietorship vs. Partnership

A sole proprietorship has more advantages than a partnership. A sole proprietorship has more advantages because its run by only one person. When one person runs a business, that person has a great amount advantages due to he/she authority. They make their own decisions on how to run a business, they take in all profits, and its easy to create. In a partnership these advantages are gone as everything has to be shared between the partners.
I think sole proprietorships are so popular because they are easy to create. With a sole proprietorship theres no "middle man," you are doing everything on your own which makes them easy to create and therefore popular. With a partnership both partners have to be on the same page about everything for it to be started.

Chapter 3 Reflection

In this Chapter 3, I learned many new things about franchises and entrepreneurial trends. A franchise is a legal agreement for a person to start a business in the name of that recognized company. The franchisor sells the franchise to the entrepreneur for a fee.The entrepreneur or A franchisee (person who buys the franchise) will run that business under the company's guidelines. This is great way to become an entrepreneur as it will allow to run a business without all the risk and cost of starting their own business. There are many entrepreneurial trends and these include, internet businesses, service businesses, home-based businesses, socially responsible non-profit businesses, focus on technology, outsourcing, strategic alliances, and corporate ventures. Internet businesses has transformed the way business is conducted. 46% of the small businesses that use the internet have grown faster than the 46% of those who didn't use the internet. Service businesses dominate the modern American economy. Its the biggest and fastest-growing part of the American economy. Home-based business make a huge majority of businesses. This type of business is usually set up when people lose their jobs. Non-profit businesses are exempt from paying taxes but has to keep all profits in the business. This business is usually started up to help society. Focus on technology has a stronger chance of surviving. Outsourcing allows a small business to focus on what it does best while tapping into outside resources for expertise. A strategic alliance allows two businesses to join together to provide a service. One can't be without the other. A corporate venture is when a large corporation decides to start a smaller business inside of its corporation. An example of this is Nike which is a big corporation and starting Jordan inside of the corporation.

My Market Research Analysis

Market Research Analysis

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Partnership Agreement

Name of the Business: J & D Sports Medical and Goods
Purpose: The purpose of our business to treat sport related injuries and provide sporting goods/equipment to help aid recovery. This benefits customers so that they will only have to make one stop
Duration of Agreement: 5 years
Character of Partners (general or limited, active or silent): Darrius: General and silent. Responsible for all equipment and ordering goods. Collis: Limited and active. Responsible for care of customers that comes to the establishment.
Business Expenses: Darrius is responsible for rent, cost of maintenance of the building and half of the equipment. Collis is responsible for utilities, insurance and cost of the other half of the equipment.
Division of Profits and Losses: All profits will be put together. Losses will be taken out of the profit from the business. The rest of the profits will be split equally.
Salaries: Salaries will be the same. Depends on profits at the end of the month.
Death of a Partner: Death of partner results in a sole proprietorship until a new partner is found. Royalty will be paid to the family of the deceased.
Handling Business Disagreements: Talk it out
Responsibilities of Partners: Darrius's responsilibities are ordering the equipment, paying rent, and cost of maintenance. Collis is responsible for customers and customer needs.

Market Research is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and research into the characteristics, spending habits, location and needs of your business's target market. The role of market research in my opinion is to find out what the customer wants. With market research you know what a customer might want, what brands they prefer in buying a certain product, and how they want to be served as customers.